Eli Pariser's video on online "filter bubbles" explains how each search we do on our personal computers is made personally for us. When we search the same exact thing as someone else, we might get totally different results due to the fact that they take information from you to find results that are best suited for you. While i do believe this is a great innovation, i think that the "filter bubbles" are shielding us from the rest of the world. I may search for something and not find the article i am looking for for a couple of hours because i don't usually "show interest" in that stuff, while someone else might get the exact same article i was looking for in under a minute's time. Think about it, you aren't shown what everyone else is shown- which may end up benefitting or hurting you.
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